Mitt i Stockholm has published an article about Sting Free AB and Bengt’s inspiring journey from municipal official to entrepreneur who wants to shake up the entire snus industry. They write about how Bengt, who was about to retire, became an innovator in snus and smoking cessation.
In the article you can also read about how it all started:
“A visit to the dentist changed his mind.
– I had a permanent injury and many problems. The dentist told me to stop snus, but I refused. He put surgical tape where the snus meets the gum. He also tried different types of band-aids and plasters and found that the burning stopped and the irritation on the gums disappeared.”
Read the article “Snuset satte fart på pensionärslivet” in Mitt i Stockholm
