Sting Free Snus in the Press

Approximately 2,5  million people have now read about Sting Free Snus in several news articles in newspapers, magazines and web forums.

The Aftonbladet (the biggest newspaper in Sweden) article alone became the most read news article in Sweden in June 2016 with approximately 0,6 million unique viewers on the web.

Several tobacco store owners in Norway and Sweden report that customers are already asking for the sting free snus options even though they are not available for sale in stores yet.

Tobacco Reporter, the biggest magazine for tobacco in the world, featured a big article on Sting Free Snus in July 2017. Tobacco Reporter is distributed in 140 countries. The article also focus very much on Sting Free Snus contribution to tobacco harm reduction with front page headline: “Sting Free Snus – Helping smokers down the risk continuum”. It also elaborate of the enormous market potential in China and in EU, once the expected EU approval has been given by the EU Court of Justice to sell snus also in EU.

The biggest magazine for tobacco in Scandinavia, Tobak & Mer, has published several articles on Sting Free Snus and 2-in-1 snus in both 2016 and 2017.

One of the biggest news sites for matters of health in Scandinavia, Dagens Hälsa (Today’s Health), described Sting Free Snus as The method that could help smokers quit smoking by eliminating the stinging sensation when using snus. It was also the first time in the history of Dagens Hälsa that Swedish snus was described as a means of tobacco harm reduction, considerably less harmful than smoking.

Sting Free Snus has also been a featured story in several other newspapers such as Östgöta Correspondenten (Corren), Norrköpings Tidningar, 24Uppsala, Café, Uppfinnaren & Konstruktören,  Lidingö Tidning, Mitt I, Lidingösidan, Mitt Linköping, Veckans Affärer and others.

Tobacco Journal International April 2018

Tobacco Journal International on Sting Free Snus

Tobacco Reporter July 2017

Tobacco Reporter on Sting Free Snus
Tobacco Reporter on Sting Free Snus

TV, podcasts and public interviews

Sting Free Snus was chosen to participate in a Swedish equivalent to popular US TV-show “Shark Tank” or its British equivalent “Dragons Den” in the spring of 2017. Due to confidentiality agreements, the result cannot be reveal until after the TV-series have been broadcasted on Swedish TV starting in the end of September 2017. The contest and the TV-series is called Företagsänglarna (The Business Angels). Some interviews have so far been made public. Such as the interview after the first pitching of Sting Free Snus in front of the jury consisting of the famous Swedish entrepreneurs and business angels Thomas Sonesson (Montre), Maria Mattsson Mähl (AlphaCE), John Lundqvist (The Friendly Swede), Magnus Hasselteg (Viva Media Group) and Kaija Carlson (Uppdrag köket).

Företagsänglarna ("Shark Tank") TV-series Oct. 2017

News station 24Uppsala featured a five minute interview with Bengt Wiberg, the inventor of Sting Free Snus shot at the TV-recording lounge in April 2017.

On August 7 one of Sweden’s most popular business poddcasts,, featured Bengt Wiberg with his Sting Free Snus. Here you hear Sting Free Snus being discussed by one of Sweden’s most successful and serial entrepreneurs, Ashkan Pouja, CEO and founder of Serendipity Group together with the program hosts, well known Josef Fallesen & Mikael Arndt, in their podcast which normally have 40 000 or more listeners weekly. In September 2016 popular Stiff Upper Lip (UK), featured a long interview with Bengt Wiberg on his revolutionary snus innovations Sting Free Snus and 2-in-1 snus on Youtube. Two interviews were made. One in English and one in Swedish and can be found here:

 Word-wide popular snus channel (US), with more than 1,5 million views on Youtube, was the first Youtube channel to feature an interview describing Sting Free Snus and 2-in-1 snus.

Tobacco Journal International and Sting Free Snus

Three full pages April 2018 describing the Sting Free snus technology including its patent approved nano-shield and the inventor’s work campaigning for allowing snus in EU #EUforsnus.


SNUSCON 2017 In the spring of 2017 the inventor of Sting Free Snus and 2-in-1 snus Bengt Wiberg was invited as a speaker at the first St. Louis Snus Con in USA. During May 27-28 2017 the SnusCon event became a historical event for snus and other tools of tobacco harm reduction such as vaping…


Dagens Hälsa (Todays’ Health) December 2016

Dagens Hälsa (Todays’ Health) December 2016 Snus som inte svider ska rädda rökare

Tobak Mer

Mitt I February 2017

Tobak & Mer February 2016


Café December 2016

Café December 2016 Snuspåsen som skyddar mot skador på tandköttet och tar bort svidet under läppen

Sting Free Snus Avtalspartnerna

Swedish Government organization Start-Up Stockholm July 2016

gillar-snus-tandkottet-sa-ifr (1)

Norrköpings Tidningar (NT) December 2016

Norrköpings Tidningar 2016 december Hans prilla svider mindre. Läs artikeln här


Lidingö Tidning March 2016


Corren December 2016


Aftonbladet June 2016

Aftonbladet June 2016 (the most read news article in Sweden in June)