Sting Free Snus wins global award in New York City
"Wiberg Solutions received an award in the “Most exciting newcomer to the industry” category for its sting-free snus.
Snus is widely acknowledged to be significantly less harmful than smoking and thus presents considerable opportunity for tobacco harm reduction. However, the stinging sensation associated with snus acts as a deterrent to many would-be users.
Company owner Bengt Wiberg developed a patch that minimizes the sting but retains the flavor.
With the sting eliminated, Wiberg believes that many more smokers might be able to move down the risk continuum.
Wiberg’s solution not only serves the cause of harm reduction, but is also a commercially attractive proposition. Incorporating the membrane into snus pouches adds very little to the cost of production, but allows manufacturers to charge a premium for their sting-free brand varieties.
The invention has attracted considerable attention already, and could easily be considered the greatest snus innovation since the invention of the pouch."