PROTEX is the new registered trademark for the non-woven technology used in Stingfree products.
Stingfree Evolved: Introducing PROTEX
To enhance clarity and better reflect its innovative technology, the technology used in Stingfree nicotine pouches is undergoing a significant name change. Say hello to PROTEX, the new name that underscores the brand’s commitment to delivering a more comfortable and enjoyable nicotine experience.
What is PROTEX?
PROTEX is the collective term for when non-woven (the paper-like material that makes up snus and nicotine pouches) is treated so that part of the material is made impermeable to the contents inside of the pouches. Non-woven is a porous material used in tea bags and snus, among other things, to effectively enable the release of the flavorings and other contents of the pouches. When the pouches come into contact with hot water for tea or saliva for snus, the flavorings are diluted in the liquid and distributed in the teacup or mouth cavity.
Since the contents of snus and nicotine pouches have high pH levels and flavor aromas that can irritate the oral mucosa, when they are in direct contact with the sensitive gums, the gum side of PROTEX pouches is made waterproof. This can be done with different types of materials and fastening techniques, but the basic principle remains the same, which is to create a protective barrier for the gums.
This barrier continues to allow flavorings and nicotine to mix with saliva and be distributed to the oral mucosa, but prevents the substances from being in direct contact with the gums for several hours a day.
This name change is driven by several factors:
- Clarity for consumers: The name “Stingfree,” while easy to understand, inadvertently led some consumers to believe the product was nicotine-free. The new name PROTEX eliminates this confusion and clearly communicates that the pouches contain nicotine while highlighting their unique protective properties.
- Focus on technology: PROTEX shines a spotlight on the brand’s innovative gum protection technology. This unique feature sets it apart from competitors by minimizing the irritation and burning sensation often associated with nicotine pouches.
- A more mature identity: The name PROTEX and the updated brand profile provide a more mature and sophisticated image, in line with the brand’s commitment to offering a premium product for discerning adult consumers.
- A better brand alternative for licensing the technology: PROTEX will be better suited for companies wishing to license and use the technology for their own nicotine pouches. With PROTEX, other brands can continue to develop their own identity while offering their consumers a pouch that protects their gums.
What remains the same:
While the technology’s name and brand profile evolve, the core of what makes Stingfree pouches special remains unchanged. Stingfree will continue to offer:
- Superior comfort: The innovative gum protection technology continues to provide a smoother and more enjoyable nicotine experience.
- Variety of flavors and strengths: A wide range of flavors and nicotine strengths cater to different preferences.
- High-quality ingredients: Stingfree maintains its commitment to using premium ingredients for a satisfying and consistent experience.
What is new:
In addition to the name change, you can expect to see:
- Updated packaging: A fresh, modern design that reflects the brand’s premium quality and innovative technology.
- Refined marketing: Messages that clearly communicate the benefits of PROTEX and its unique gum protection technology.
This name change marks an exciting new chapter for the innovative nicotine pouch. By prioritizing clarity and emphasizing its unique technology, PROTEX is poised to capture the attention of adult nicotine users seeking a more comfortable and enjoyable experience.