Lidingö-based Stingfree AB, pioneers in snus innovation, has completed a successful new share issue that generated SEK 5 million in capital. The investment values the company at SEK 40.6 million and confirms the strong confidence in Stingfree’s groundbreaking technology. Among the investors is Erik Selin, through his company Erik Selin Fastigheter AB, who has now increased his ownership to 21.9%.
Stingfree stands out by offering the world’s only snus pouch with integrated gum protection. This patented innovation effectively counteracts stinging and irritation, common problems for many snus users.
A unique pilot study conducted in spring 2024 with 23 snus-using dentists confirms the technology’s positive effect on oral health. Participants experienced a significant reduction in snus lesions and inflammation after switching to Stingfree for five weeks. Impressively, 20 out of 23 dentists now recommend Stingfree to their patients who experience oral health problems due to snus use.
Stingfree addresses a widespread problem. Studies show that 70-90% of all snus users suffer from snus lesions, which corresponds to over 1.2 million people in Sweden and Norway alone.
“We focus on improving users’ oral health, unlike other manufacturers who mainly compete on flavor and strength,” says CEO Daniel Wiberg.
The company aims to establish Stingfree as a new standard in snus. “We want to be as obvious a choice as diet soda or Gore-Tex,” explains Daniel Wiberg.
Surveys conducted by Stingfree show that a majority of snus users, 67% of women and 53% of men, are concerned about stinging and irritation from snus.
Stingfree AB, founded with the vision of a smoke-free world with improved oral health for snus users, sells its products in Sweden and 100 other countries.
